Newsletter
BAS Website
Client: British Autogenic Society
Project: BAS Website
Media: Web Design
Category: Web Design
Release Date: 01/12/2011
Services
- Wire-frames
- Information Architecture
- Visual Design
- Front-End Build
- Database
- CMS
- Consultancy
Technologies
- XHTML
- CSS
- MySQL
Case Study
A charitable organisation working to establish AT as a widely-used form of treatment in the UK
Overview
British Autogenic Society is a charitable organisation formed in 1984 as a professional and regulatory body for Autogenic Therapists and practitioners in the UK.
Challenge
The charity needed an update of their old website which would better represent the company showcasing all the areas of their activities (AT treatments, courses, database of practitioners and research) together with an aim to reach a larger audience and get more students.
Solution
SAKR Design developed a very fresh and calming visual style of BAS new website bringing forward their achievements and making it easier to find and join their courses. New functionality added to enrich marketing communications - newsletters, social media presence and others - led to immediate response of wave of new subscriptions right after the launch of the website. The USP was harnessed effectively to help differentiate BAS from their competition, and therefore increase levels of regular business.